About

Peter Brown

With the emergence of Social Media the lines between traditional PR and digital outreach have blurred.  You need a pro who understands that unique balance. Peter has learned how to continually juggle projects to achieve that balance, keeping one foot in Social Media and the other in traditional Public Relations.

As social media manager, Peter has developed that rare ability to manage a consistent tone and branding of client pages.  He successfully performs social media audits, coordinates giveaways and promotions, and regulates a steady, continual customer outreach.  He knows how to build  customer loyalty through Facebook, Twitter, blogs, Instagram, YouTube, Pinterest and more.  Peter has also aided clients with social media monitoring reports with tailored insights, recommendations and industry trends for their businesses.   His work spans from retail (Wendy’s, Macey’s, Fresh Market and more) to government/organizations (Park City Chamber, Utah Highway Safety Office).

Peter also knows the ropes of a traditional PR manager.  While working for clients as diverse as Microsoft, H&M, the Polynesian Cultural Center and Zion’s Bank, he has taken clients to New York on desk-side publicity tours as well as gaining the all important local market coverage through press conferences, grand opening events, interviews and more.   Along with rewriting content for websites, Peter has directed video production and has experience conducting media training.

While finishing his Public Relations degree at Utah State University, Peter wrote for the newspaper and undertook an investigative journalism assignment authoring a series of articles uncovering illegal activity by a dean.  He was also a contributor to the social media efforts of the Jon M. Huntsman School of Business, and well as a strategist for the launching campaign of the education platform, Pengala, in India. Peter is happily married and [...]

By |November 5th, 2013||0 Comments|

David Vargha

David knows what it takes to positively impact sales and revenue growth. His proven track record in sales, sales management and sales training has helped companies with excellent products and services but underperforming sales staffs hit their objectives. David’s drive for results coupled with his experience in both sales and operations has aided companies in achieving revenue increases based upon a fully integrated approach to their specific business needs.

David has been a national sales trainer with GM Financial and Verizon as well as a sales VP at smaller, privately-held companies. He has helped firms succeed in the B to B world as well as the B to C world. Whether it is conceptual service sales or product sales, David will work with your sales team to achieve success. All aspects of the sales team are looked at, from the interviewing process, to onboarding, initial training, field coaching, sales process, marketplace landscape, CRM integration, and even compensation and retention. He will assist you with integration of sales into your corporate culture and environment so that you can hit your top and bottom-line goals.

From Fortune-500 companies like GM, Verizon and Bank of America to pre-IPO firms to small and medium-sized businesses, private ventures or publicly traded ones, David has been successful in increasing sales numbers. No matter if you work with internal salespeople, contract salespeople, resellers, telephone reps or outside reps, David will collaborate with you to get the results you want. He understands that no two companies are exactly alike, and that a cookie-cutter approach to sales won’t help you to achieve those results.

David has a B.A. in History from the University of California Santa Barbara and an MBA from the University of Texas – [...]

By |November 5th, 2013||0 Comments|

Ken Vargha

 

Ken understands what it takes to get your brand to the top – he loves getting inside the heads of the target and determining what makes them tick (the spark!).  This passion has helped him have the unique experience of working on and leading great #1 brands throughout his career in companies both large and small.

part of the team that helped take Pantene (P&G) from a niche brand to #1 in the U.S.
directed Rogaine Extra Strength (Pharmacia) as it became the #1 hair regrowth brand in the U.S.
created the Invisalign brand (Align) and launched it on its way to the #1 orthodontic brand in the U.S.
led the expansion of Emergen-C (Alacer/Pfizer) as the #1 brand of vitamin C in the U.S.

While his career has included work on many $100MM+ brands, helping smaller brands like Prell, Dramamine, and Ester-C has taught him what it takes to succeed on more resource constrained businesses. From large Fortune 50 companies to start-up/pre-IPO ventures and everywhere in between, Ken has been there.  Having started his career as a Brand Assistant to eventually become Vice President in multiple companies, he also understands working throughout an organization’s levels.  And, having worked in public, pre-public, private and family owned businesses, including during reorganizations, spin-offs, mergers, and sales, he understands the unique needs, challenges and opportunities these represent.

Ken has a B.A. in Economics from Brigham Young University and an MBA with an emphasis in Marketing and International Business from UCLA and is married with six children.  He is actively involved in his community as a Scoutmaster and President of his HOA, and has previously served as chairman of the Yavapai County (AZ) 4-H & FFA fair board and a community [...]

By |November 5th, 2013||0 Comments|

About

Spark! is consultants working together to help clients build their brands and win in the marketplace whatever their needs may be.  With 25 years of industry experience, our close colleagues have included the President of YoCrunch, the CMO at P&G, GM’s at Clorox, and more, plus agencies large and small from TBWA\Chiat\Day, Grey, and Leo Burnett to KWG, Walrus and Vilocity Interactive.  Why is that important?  It means that if we don’t have the expertise in-house, we probably know where to find it and how to get it.

 

 

 

By |October 15th, 2013||0 Comments|