The process of finding the spark! that will move your business forward is not complicated, but it can take time, and it definitely takes effort. This is not the glamorous part of marketing, but it is frequently the most important and often the most overlooked. To help you find that spark!, we are willing to look everywhere and not limit ourselves to one methodology or supplier. We employ a mix of quantitative and qualitative research, as well as old fashioned sleuthing and hard work. We then help you analyze the findings in order to develop and write the strategies that drive your tactical decisions. At Spark! we can help you with any or all of these parts.
Discovering the Insight
However, when we need to go beyond what you have, we know how to do that too. We are experienced in most types of research and can help you from soup to nuts: define the objectives for the research, draft screeners to ensure the proper individuals are recruited, draft questionnaires and moderator guides, and even help write and create concepts and other stimulus. With experience creating, running, and analyzing dozens of research projects, we know how it is done. Having worked with start-ups, privately-held and family-owned companies, we also know the value of a dollar and how to watch it carefully. As we don’t mark up our research, we don’t care whether the chosen methodology is a series of 1-on-1 interviews with target customers or a major multi-cell quantitative concept test or claims sort – we just want to help you find that compelling insight that will drive your business forward.
Our research experience runs the gamut. We have personally been involved in virtually all aspects of quantitative and qualitative research. Methods used include: Syndicated data (Nielsen, IRI, Home Scan, Household Panel), Focus Groups, Ethnographic (observational), Secret Shopper, 1-on-1 Interviews (Customers, Professionals, Consumers), Customer Feedback Mechanisms (800 Lines, Internet, Consumer Letters), A&U, Concept Tests, Industry Studies, Dissatisfaction/Satisfaction Monitors, and MORE.